Più Jeweler

Juwelier Più werd in september 2024 overgenomen door Oksana Sarayrekh en Jan Maarten Asscher. Met hun gecombineerde expertise geven zij het huis een nieuw hoofdstuk, geworteld in vakmanschap, traditie en uitzonderlijke kennis van edelstenen.

Più Jeweler

Juwelier Più werd in september 2024 overgenomen door Oksana Sarayrekh en Jan Maarten Asscher. Met hun gecombineerde expertise geven zij het huis een nieuw hoofdstuk, geworteld in vakmanschap, traditie en uitzonderlijke kennis van edelstenen.

Oksana Sarayrekh

With more than 35 years of experience in the jewellery and fashion industry, Oksana brings creative vision and an eye for trends, quality and product development to Più.

Jan Maarten Asscher

Jan Maarten has been active in the diamond world since his youth and is also the 5th generation of the renowned Asscher family. The Asscher’s are responsible for cutting some of the worlds most celebrated diamonds including the famous Cullinan diamond which is now a part of the British Crown Jewels. Joseph Asscher was also the worlds first to patent a diamond cut, the Asscher cut in 1903.

Più Jeweler

What we offer

  • High-quality diamonds and gemstones, expertly selected and cut to the highest standards.
  • Exclusive designs and bespoke creations for special moments.
  • Restoration and maintenance of heirlooms.
  • Transparency and ethical sourcing practices.
  • Heritage and craftsmanship

The Asscher tradition of exceptional diamond cutting and Oksana’s years of experience in design and luxury position Più as a destination for clients seeking quality, authenticity who will highlight and celebrate the story behind their jewellery.

Timeless elegance

Our mission

We combine timeless elegance with modern sophistication. At Più, exceptional materials, precision in cutting and finishing, and personalised service are paramount. Each piece of jewellery is intended to be cherished for generations.

Contact us

Visit our store or contact us for advice, a private appointment, or bespoke services. We are delighted to guide you from selection to delivery.